Finance and investment analysts and advisers — SOC 2020 2422
Finance and investment analysts and advisers advise customers, who may be individuals, companies or specialist groups, on the purchase of investments, insurance, mortgages, pensions and other financial services and products.
Also calledIndependent financial adviserFinancial plannerWealth managerInvestment analystMortgage adviserMortgage brokerand 85 more titles
Middle half (£36,900–£70,700)n/p: top 10% not published by ONSShow as table
Lowest 10% earn less than
£28,400
Lowest 20% earn less than
£34,100
25%
£36,900
Median
£50,300
75%
£70,700
Top 20% earn more than
£75,600
Top 10% earn more than
Not published
Typical pay by regionUK median £50,300
Typical full-time pay for financial advisers by region
London£64,700
Scotland£55,500
East of England!£47,800
South West!£47,600
Yorkshire and The Humber!£46,700
North West!£45,100
West Midlands!£42,400
South East!£41,400
North East!£35,400
Wales!£32,000
East MidlandsNot published by ONS–
!Small sample: treat with cautionShow as table
UK median, £50,300
London
£64,700
Scotland
£55,500
East of England
£47,800 (small sample)
South West
£47,600 (small sample)
Yorkshire and The Humber
£46,700 (small sample)
North West
£45,100 (small sample)
West Midlands
£42,400 (small sample)
South East
£41,400 (small sample)
North East
£35,400 (small sample)
Wales
£32,000 (small sample)
East Midlands
Not published by ONS
Typical pay over 3 years
2023 £41,100
2024 £45,900
2025 Provisional£50,300
↑ 23% since 2023Provisional figures are revised when ONS publishes the next year’s survey.
Jobs and demand
ONS · Textkernel adverts · DfE
About 5,300 jobs for financial advisers are advertised each month. The Department for Education rates demand for workers as elevated.
New job adverts a month, Jan 2017 to Aug 2026
New online job adverts for financial advisers each month
05,00010,00015,000
20172019202120232025
New advertsMonth not published by ONS (2 in all)Show as table
Aug 2026
6,205
Jul 2026
5,065
Jun 2026
6,363
May 2026
5,042
Apr 2026
4,206
Mar 2026
Not published
Feb 2026
Not published
Jan 2026
5,528
Dec 2025
3,138
Nov 2025
5,496
Oct 2025
6,158
Sept 2025
5,854
Aug 2025
6,290
Jul 2025
5,630
Jun 2025
6,331
May 2025
6,178
Apr 2025
4,522
Mar 2025
5,454
Feb 2025
5,177
Jan 2025
4,415
Dec 2024
2,942
Nov 2024
4,146
Oct 2024
3,802
Sept 2024
4,324
Aug 2024
4,340
Jul 2024
4,984
Jun 2024
4,816
May 2024
5,501
Apr 2024
5,245
Mar 2024
4,459
Feb 2024
5,152
Jan 2024
6,719
Dec 2023
5,184
Nov 2023
5,530
Oct 2023
6,176
Sept 2023
5,237
Aug 2023
6,208
Jul 2023
6,618
Jun 2023
8,429
May 2023
8,260
Apr 2023
7,139
Mar 2023
8,394
Feb 2023
8,959
Jan 2023
9,888
Dec 2022
8,072
Nov 2022
10,034
Oct 2022
10,431
Sept 2022
10,207
Aug 2022
10,149
Jul 2022
10,998
Jun 2022
11,624
May 2022
14,873
Apr 2022
10,127
Mar 2022
12,269
Feb 2022
11,358
Jan 2022
12,141
Dec 2021
9,003
Nov 2021
9,124
Oct 2021
9,307
Sept 2021
10,057
Aug 2021
9,256
Jul 2021
10,303
Jun 2021
9,597
May 2021
10,088
Apr 2021
7,947
Mar 2021
10,647
Feb 2021
7,089
Jan 2021
7,840
Dec 2020
5,698
Nov 2020
6,107
Oct 2020
6,625
Sept 2020
5,635
Aug 2020
4,954
Jul 2020
5,452
Jun 2020
4,981
May 2020
4,775
Apr 2020
6,338
Mar 2020
11,521
Feb 2020
11,854
Jan 2020
11,334
Dec 2019
8,851
Nov 2019
10,805
Oct 2019
10,800
Sept 2019
10,538
Aug 2019
11,890
Jul 2019
14,364
Jun 2019
14,616
May 2019
14,568
Apr 2019
9,519
Mar 2019
13,034
Feb 2019
12,227
Jan 2019
11,867
Dec 2018
6,975
Nov 2018
11,696
Oct 2018
10,067
Sept 2018
9,952
Aug 2018
9,741
Jul 2018
10,429
Jun 2018
11,128
May 2018
11,810
Apr 2018
10,574
Mar 2018
11,506
Feb 2018
10,895
Jan 2018
13,393
Dec 2017
8,257
Nov 2017
9,801
Oct 2017
11,501
Sept 2017
10,186
Aug 2017
10,046
Jul 2017
9,408
Jun 2017
12,982
May 2017
9,760
Apr 2017
9,490
Mar 2017
11,554
Feb 2017
9,480
Jan 2017
12,068
Is there a shortage of financial advisers?
Elevated
The Department for Education rates demand as not high, elevated or critical, using five indicators. This is its 2025 assessment; in 2024 it was not high.
Visas grantedWell above usual
Online job advertsAbove usual
Wage growthWell above usual
Pay against similar jobsUsual
Hours workedUsual
Vacancies hard to fill because of skills
31%against 27% for all jobs
This groupAll jobs
Broader groupFigure for finance professionals, which includes financial advisers. DfE Employer Skills Survey 2024.
Where the most jobs are advertisedadverts a quarter
Local areas with the most adverts for financial advisers
Recruitment from abroad. 4,122 sponsored work visas were granted for this job from July 2025 to June 2026, most to people from France, Italy, Germany, ranking it 3rd of 313. Home Office
Who does it
ONS · Annual Population Survey · April 2025 to March 2026
14%aged 55 or over
68%hold a degree
15%self-employed
35%women
Age of financial advisers
Age profile of financial advisers
8.4%
36%
21%
21%
10%
3.3%!
16–2425–3435–4445–5455–6465+
!Small sample: treat with cautionShow as table
16–24
8.4%
25–34
36%
35–44
21%
45–54
21%
55–64
10%
65+
3.3% (small sample)
Highest qualification
Highest qualification held by financial advisers
Degree or equivalent68%
Higher education below degree4.2%
A levels or equivalent15%
GCSEs or equivalent8.4%
Other qualifications!2.8%
No qualifications!0.4%
!Small sample: treat with cautionShow as table
Degree or equivalent
68%
Higher education below degree
4.2%
A levels or equivalent
15%
GCSEs or equivalent
8.4%
Other qualifications
2.8% (small sample)
No qualifications
0.4% (small sample)
Main employers: other activities auxiliary to financial services, except insurance and pension funding (18%), business and other management consultancy activities (14%), other monetary intermediation (7.7%), general public administration activities (6.7%).
How to get in
Hold a degree
68%
as their highest qualification
Registration
Financial Conduct Authority or FCA
required for some roles: Financial Conduct Authority or Financial Conduct Authority (FCA)
Apprenticeships
3
from level 3
Apprenticeships take
1 to 3½ years
typically
T Levels
1
college courses for 16 to 19 year olds
Routes in
Financial adviser
You can get into this job through:
University
This role is open to graduates of most subjects.
Particularly relevant subjects include:
financial services
business management
accountancy
Once you finish your course, you could apply to join a finance company or a bank as a graduate trainee adviser.
Entry requirements
You'll usually need:
2 to 3 A levels, or equivalent, for a degree
Apprenticeship
You could apply to do an apprenticeship, with a financial organisation, such as:
Paraplanner and Financial Planner Level 4 Higher Apprenticeship
Financial Services Professional Level 6 Degree Apprenticeship
Entry requirements
You'll usually need:
4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
Work your way up
You could start as a financial services administrator, pensions administrator or customer services adviser and work your way up.
To do this, you'll need to study for a level 4 qualification in financial advice recognised by the Financial Conduct Authority.
These include:
Diploma in Regulated Financial Planning from the Chartered Insurance Institute
Diploma for Financial Advisers from Walbrook Institute London
Investment Advice Diploma from the Chartered Institute for Securities and Investment
If you work in pensions, you could do qualifications offered by the Pensions Management Institute, while you move into an adviser role.
What you’ll need
pass enhanced background checks
Registration and professional bodies
Registration
you'll need to register as an 'approved person' by the Financial Conduct Authority
Further information
You can find more information about working in financial services from Walbrook Institute London or Pension Careers.
Routes in are from the National Careers Service job profile for financial adviser. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.
Investment analyst
You can get into this job through:
University
You'll usually need a degree at upper second class or higher. Most degree subjects are accepted, but you may find these particularly useful:
economics
maths
business studies
accountancy
finance
If your degree is not related to business or finance, you can do a postgraduate qualification like a master's in business administration (MBA).
A course with a placement year or a summer internship will give you valuable experience and an advantage when applying for work. Your university careers service can help you with this.
Entry requirements
You'll usually need:
4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths
2 to 3 A levels, or equivalent, for a degree
a degree in any subject for a postgraduate course
Apprenticeship
You could apply to do an Investment Operations Specialist Level 4 Higher Apprenticeship, with a bank or regulator, or investment and financial services company.
You could also join a Senior Investment and Commercial Banking Professional Level 7 Apprenticeship, depending on your experience and qualifications. This is equivalent to a postgraduate award.
These normally take up to 2 years to complete. You will sit professional exams as part of the apprenticeship. At the end, you will be able to apply for membership of the professional body that covers your role.
Entry requirements
You'll usually need:
4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
Other routes
You could start as a graduate trainee in an investment bank or a stockbroking firm. Trainees must pass an exam that is recognised by the Financial Conduct Authority. These include:
Investment Management Certificate from the CFA Society UK
Investment Advice Diploma through the Chartered Institute for Securities & Investment
What you’ll need
pass background checks
pass security checks
Registration and professional bodies
Career tips
You may need in-depth knowledge of a specific industry for some jobs, for example experience in energy production, engineering or life sciences.
Business language skills can also be useful if you're working with overseas clients and markets.
Professional and industry bodies
You could join organisations like the CFA Institute and Chartered Institute for Securities & Investment for professional recognition and training opportunities.
Further information
You can find out more about becoming an investment analyst from:
Financial Conduct Authority
CFA Institute
Chartered Institute for Securities & Investment
Routes in are from the National Careers Service job profile for investment analyst. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.
Mortgage adviser
You can get into this job through:
College
You could do a college course which will give you some of the skills and knowledge you need to get into a trainee mortgage adviser role.
Courses include:
business
business and administration
providing financial services
Once working, your employer may put you through mortgage advice training.
Entry requirements
Entry requirements for these courses vary.
Apprenticeship
You could apply to do a Mortgage Adviser Level 3 Advanced Apprenticeship, or Financial Adviser Level 4 Higher Apprenticeship.
These take between 1 and 2 years to complete. They combine training on the job and study with a learning provider.
Entry requirements
You'll usually need:
5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
Other ways in
Work your way up
You could join a bank or building society as a customer service adviser, or a mortgage administrator in a firm of brokers.
You could then move into mortgage advice, as you gain more experience and complete relevant qualifications while working.
Other routes
You could apply to take a qualification in mortgage advice that is recognised by the Financial Conduct Authority (FCA). There are several qualifications available, such as the:
Certificate in Mortgage Advice and Practice (CeMAP)
Certificate in Mortgage Advice
Once you've completed your training, you will need to be employed by a company that offers mortgage advice services. You'll work under supervision and be assessed in order to achieve competent adviser status. This is needed to register with the FCA as an 'approved person'.
What you’ll need
have a credit check
pass background checks
Registration and professional bodies
Registration
you'll need to register as an 'approved person' by the Financial Conduct Authority
Career tips
The salary on some job adverts may include a figure for on-target earnings (OTE). This relies on meeting individual or company sales targets. In cases like this, you should check what proportion of the salary is made up of OTE.
Further information
You can find out more about careers in the financial industry through Walbrook Institute London.
Routes in are from the National Careers Service job profile for mortgage adviser. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.
Paraplanner
You can get into this job through:
College
You could do a college course which would teach you some of the skills and knowledge you need to be a paraplanner.
Subjects include:
regulated financial services operations
financial planning
providing financial services
Entry requirements
Entry requirements for these courses vary.
Apprenticeship
You could do a Paraplanner and Financial Planner Level 4 Higher Apprenticeship.
This will take around 2 years to complete and will include a mix of learning on the job and studying at college.
Entry requirements
You'll usually need:
4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
Work your way up
You could join a company as a trainee and learn on the job.
Your employer might want you to do qualification while you train, such as the CISI level 4 Certificate in Paraplanning.
Registration and professional bodies
Professional and industry bodies
You can join a professional body for training opportunities and professional development.
Organisations include:
The Chartered Insurance Institute (CII)
The Chartered Institute for Securities and Investment (CISI)
Walbrook Institute London
Further information
You can find more information about working in financial services from Walbrook Institute London.
Routes in are from the National Careers Service job profile for paraplanner. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.
Apprenticeships
3 for this job
Level 3About 1 year
Mortgage adviser
You gain
Certificate in Mortgage Advice and Practice (CeMAP); CII Level 3 Certificate in Mortgage Advice
predicts the likely long- and short-term future performance of securities and other financial products and advises upon what will be an appropriate investment for their clients
analyses the financial position of clients, considering outgoings, dependants and commitments
advises on the relative merits of pension schemes, insurance policies and mortgages that best meet the needs of clients given their personal circumstances
monitors information on the socio-economic environment and interprets the implications of such information for their clients
prepares summary reports of findings for fund managers
keeps up to date with financial products, legislation and requirements for compliance with the relevant regulatory authority
identifies and attracts new clients by arranging visits and explaining the benefits of financial products
Skills
advise on financial matters
analyse financial risk
review investment portfolios
analyse market financial trends
create a financial plan
develop investment portfolio
obtain financial information
analyse financial performance of a company
interpret financial statements
communicate with banking professionals
advise on investment
perform stock valuation
analyse loans
analyse business plans
Knowledge
investment analysis
financial products
securities
banking activities
financial markets
funding methods
stock market
tax legislation
Suits people who like
Organising and following procedures
Leading and persuading
Outlook
DfE · Skills Imperative 2035
Broader groupThese projections are for business, media and public service professionals, a group of 32 jobs that includes financial advisers.
Change in jobs, 2020 to 2035↑ 26%about 670,000 more jobs
Workers needed by 20352.1 millionincluding people replacing those who retire or leave
Contains public sector information licensed under the Open Government Licence v3.0. Source: Office for National Statistics licensed under the Open Government Licence v3.0. Occupations in demand and the Employer Skills Survey: Department for Education and Skills England. Immigration system statistics: Home Office. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.
This service uses the ESCO classification of the European Commission.
This service includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This service has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. CC BY 4.0 licence.
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