Retail manager

Managers and directors in retail and wholesale — SOC 2020 1150

Retail and wholesale managers and directors plan, organise, direct and co-ordinate the operations of major retail and wholesale establishments in order to maximise business performance and meet financial goals.

Also calledShopkeeperManagerDirectorProduction managerCustomer trading managerHead of operationsand 79 more titles
Typical full-time pay£38,4002025 Provisional
People in the job299,000across the UK
Demand for workersNot high
New adverts a month1,400↓ 1.9%on last year · 141st of 412

Pay

ONS · ASHE 2025

Half of full-time retail managers earn between £30,000 and £52,500 a year.

What full-time retail managers earn, 2025
Spread of full-time pay for retail managers
£38,400 typical£25,600lowest 10%£52,50075%£75,800top 10%
Middle half (£30,000–£52,500)
Show as table
Lowest 10% earn less than£25,600
Lowest 20% earn less than£28,600
25%£30,000
Median£38,400
75%£52,500
Top 20% earn more than£58,100
Top 10% earn more than£75,800
Typical pay by regionUK median £38,400
Typical full-time pay for retail managers by region
London£42,500
East of England!£41,000
South East£40,300
East Midlands£39,100
West Midlands£38,600
South West£37,000
North West£36,100
Scotland£35,900
Yorkshire and The Humber£34,700
Wales!£32,200
North East!£31,700
!Small sample: treat with caution
Show as table
UK median, £38,400
London£42,500
East of England£41,000 (small sample)
South East£40,300
East Midlands£39,100
West Midlands£38,600
South West£37,000
North West£36,100
Scotland£35,900
Yorkshire and The Humber£34,700
Wales£32,200 (small sample)
North East£31,700 (small sample)
Typical pay over 3 years
  • 2023 £33,100
  • 2024 £36,600
  • 2025 Provisional£38,400
↑ 16% since 2023Provisional figures are revised when ONS publishes the next year’s survey.

Jobs and demand

ONS · Textkernel adverts · DfE

About 1,400 jobs for retail managers are advertised each month. The Department for Education rates demand for workers as not high.

New job adverts a month, Jan 2017 to Aug 2026
New online job adverts for retail managers each month
New advertsMonth not published by ONS (2 in all)
Show as table
Aug 20261,374
Jul 20261,428
Jun 2026Not published
May 20261,544
Apr 20261,273
Mar 2026Not published
Feb 20261,291
Jan 20261,975
Dec 2025733
Nov 20251,453
Oct 20251,471
Sept 20251,561
Aug 20251,383
Jul 20251,819
Jun 20251,847
May 20251,768
Apr 20251,379
Mar 20251,703
Feb 20251,586
Jan 20251,343
Dec 2024804
Nov 20241,225
Oct 20241,572
Sept 20241,497
Aug 20241,635
Jul 20241,931
Jun 20241,582
May 20241,846
Apr 20241,735
Mar 20241,298
Feb 20241,376
Jan 20241,507
Dec 20231,101
Nov 20231,327
Oct 20231,356
Sept 20231,423
Aug 20231,737
Jul 20231,839
Jun 20232,311
May 20232,102
Apr 20231,564
Mar 20231,838
Feb 20231,741
Jan 20231,927
Dec 20221,572
Nov 20222,101
Oct 20222,210
Sept 20221,949
Aug 20222,547
Jul 20222,493
Jun 20222,366
May 20222,205
Apr 20221,981
Mar 20222,264
Feb 20222,225
Jan 20222,340
Dec 20211,714
Nov 20212,032
Oct 20212,160
Sept 20212,012
Aug 20212,045
Jul 20211,991
Jun 20211,603
May 20211,496
Apr 20211,366
Mar 20211,711
Feb 2021927
Jan 2021880
Dec 20201,066
Nov 20201,034
Oct 20201,555
Sept 20201,344
Aug 20201,170
Jul 2020971
Jun 2020872
May 2020728
Apr 2020764
Mar 20201,799
Feb 20202,263
Jan 20202,127
Dec 20191,573
Nov 20191,833
Oct 20192,228
Sept 20192,094
Aug 20192,056
Jul 20192,558
Jun 20192,487
May 20192,475
Apr 20191,693
Mar 20191,734
Feb 20191,818
Jan 20191,850
Dec 20181,209
Nov 20181,565
Oct 20182,046
Sept 20182,060
Aug 20182,104
Jul 20182,740
Jun 20182,454
May 20181,811
Apr 20181,723
Mar 20182,027
Feb 20181,913
Jan 20182,662
Dec 20171,471
Nov 20172,025
Oct 20172,050
Sept 20171,912
Aug 20172,161
Jul 20172,156
Jun 20172,747
May 20172,566
Apr 20172,479
Mar 20172,569
Feb 20172,111
Jan 20172,722
Is there a shortage of retail managers?
Not high

The Department for Education rates demand as not high, elevated or critical, using five indicators. This is its 2025 assessment.

  • Visas grantedAbove usual
  • Online job advertsUsual
  • Wage growthAbove usual
  • Pay against similar jobsUsual
  • Hours workedAbove usual
Vacancies hard to fill because of skills
17%against 27% for all jobs
DfE Employer Skills Survey 2024.
Where the most jobs are advertisedadverts a quarter
Local areas with the most adverts for retail managers
London is published as one area. Averages leave out quarters ONS withheld.
Where retail managers are most concentratedShare of local job adverts, compared with the UK.

Recruitment from abroad. 50 sponsored work visas were granted for this job from July 2025 to June 2026, most to people from Sri Lanka, India, Italy, ranking it 133rd of 313. Home Office

Who does it

ONS · Annual Population Survey · April 2025 to March 2026
Age of retail managers
Age profile of retail managers
n/p
20%
27%
23%
21%
5.9%
n/p: too few in the survey to publish
Show as table
16–24Not published
25–3420%
35–4427%
45–5423%
55–6421%
65+5.9%
Highest qualification
Highest qualification held by retail managers
Degree or equivalent30%
Higher education below degree6.5%
A levels or equivalent28%
GCSEs or equivalent24%
Other qualifications5.8%
No qualifications4.2%
Show as table
Degree or equivalent30%
Higher education below degree6.5%
A levels or equivalent28%
GCSEs or equivalent24%
Other qualifications5.8%
No qualifications4.2%

Main employers: retail sale in non-specialised stores with food, beverages or tobacco predominating (19%), retail sale of clothing in specialised stores (4.7%), other retail sale in non-specialised stores (3.8%), retail sale of hardware, paints and glass in specialised stores (3.7%).

How to get in

Hold a degree
30%
as their highest qualification
Apprenticeships
2
from level 4, including degree apprenticeships
Apprenticeships take
1 to 4 years
typically

Routes in

You can get into this job through:

University

You could do a degree before applying to join a retail company's graduate management training scheme. Most subjects are accepted but you may have an advantage if you study:

  • retail management
  • retail marketing
  • business management
  • business enterprise

It's useful to get some experience in retail during your studies. You can do this through part-time retail jobs, internships and work placement schemes.

Your university careers service can help you find suitable opportunities.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

College

You could do a college course, which would teach you some of the skills and knowledge you need in this job.

Courses include:

  • retail skills
  • retail management
  • management skills and knowledge
Entry requirements

Entry requirements for these courses vary.

Apprenticeship

You could apply to do an apprenticeship, such as:

  • Team Leader Level 3 Advanced Apprenticeship
  • Retail Manager Level 4 Higher Apprenticeship
  • Retail Leadership Level 6 Degree Apprenticeship
Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Other ways in

Work your way up

You may be able to start as a retail sales assistant and work your way up. Through on-the-job training and promotion, you could progress to supervisor or departmental manager.

You could also get into this job by switching from a managerial post in a related industry, like sales or customer service. You would be given training in retail to build on your existing management experience.

Other routes

You can become a retail manager by taking over an existing business or opening a franchise. You can also set up your own retail outlet on the high street, at a market or online.

It'll help if you've got some experience in retail, sales or business management.

You can find advice online about setting up and running your own business and through organisations like the King's Trust.

Registration and professional bodies

Career tips

If you're looking to run your own store, online selling is a good way to start. You could sell products from your own website or through other established trading sites.

This can be a useful way to gain experience and research your market, before opening a physical shop of your own.

Professional and industry bodies

You may find it useful to join the British Independent Retailers Association, for professional development, training opportunities and to make industry contacts.

Routes in are from the National Careers Service job profile for retail manager. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.

Apprenticeships

2 for this job

© Skills England 2025. This information is licensed under the Open Government Licence https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/

The work

ONS · ESCO · O*NET

Typical tasks

  • appoints staff, assigns tasks and monitors and reviews staff performance
  • liaises with other staff to provide information about merchandise, special promotions etc. to customers
  • ensures that adequate reserves of merchandise are held and that stock keeping is carried out efficiently
  • ensures customer complaints and queries regarding sales and service are appropriately handled
  • oversees the maintenance of financial and other records and controls security arrangements for the premises
  • authorises payment for supplies received and decides on vending price, discount rates and credit terms
  • examines quality of merchandise and ensures that effective use is made of advertising and display facilities

Skills

  • implement marketing strategies
  • implement sales strategies
  • manage budgets
  • manage staff
  • perform market research
  • recruit employees
  • ensure compliance with purchasing and contracting regulations
  • maintain relationship with customers
  • maintain relationship with suppliers
  • maximise sales revenues
  • measure customer feedback
  • monitor customer service
  • study sales levels of products
  • apply procurement

Knowledge

  • employment law
  • company policies
  • product comprehension
  • characteristics of products
  • characteristics of services
  • cold chain

Suits people who like

  • Leading and persuading
  • Organising and following procedures

Outlook

DfE · Skills Imperative 2035
Broader groupThese projections are for corporate managers and directors, a group of 20 jobs that includes retail managers.
Change in jobs, 2020 to 2035↑ 3%about 78,000 more jobs
Workers needed by 20351.4 millionincluding people replacing those who retire or leave

Sources

Pay
ONS, Annual Survey of Hours and Earnings, 2025 provisional
People in the job, who does it
ONS, Annual Population Survey, April 2025 to March 2026
Job adverts
ONS, online job adverts (Textkernel), to Aug 2026
Demand, skill shortages
Department for Education and Skills England, Occupations in demand and the Employer Skills Survey
Outlook
The Skills Imperative 2035 (2024), NFER/Nuffield/DfE/IER/CE
Routes in
National Careers Service job profiles
Apprenticeships, qualifications
Skills England occupational maps
Skills, interests
ESCO classification of the European Commission; O*NET data, U.S. Department of Labor (CC BY 4.0, modified)
Visas
Home Office, immigration system statistics

Figures as of 10 October 2026.

Contains public sector information licensed under the Open Government Licence v3.0. Source: Office for National Statistics licensed under the Open Government Licence v3.0. Occupations in demand and the Employer Skills Survey: Department for Education and Skills England. Immigration system statistics: Home Office. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.

© Skills England 2025. This information is licensed under the Open Government Licence https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/

Source: The Skills Imperative 2035 (2024), NFER/Nuffield/DfE/IER/CE.

This service uses the ESCO classification of the European Commission.

This service includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This service has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. CC BY 4.0 licence.

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